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In the previous edition of this article, we explored the concept of greenwashing, looking at  consumer impact in particular. This will  explore some of the tangible steps like formulating frameworks to protect consumers from greenwashing strategies, and how countries can tackle  this issue at a global level.

Setting the Context: The year 1860 witnessed the invention of the world’s first solar energy system by French inventor Augustin Mouchot. He predicted that our coal supply would eventually run out; and that power would be produced from solar energy.

A recent survey  found that 66% of  consumers  prefer to purchase eco-friendly products. Consumers are now more environmentally conscious and their preferences have shifted to reflect this.

Ever since the Industrial Revolution, our reliance on machines has been growing.  21st century machines  are powered by electricity, an energy source still dominantly produced by fossil fuels.

Electricity is such an essential part of our everyday life that we do not consider the effort, both physical and economic, by the distribution utility to supply it to us.

Tamil Nadu (TN) is experiencing rising temperatures; and the

A small amount of electricity is enough to kill a person. Second only to traffic accidents and drowning, electrocution was identified as a major cause of accidental deaths in India by the National Crime Records Bureau (NCRB).