The telecommunication sector has undergone phenomenal changes in the last decade. From mere calls making hand phones to 3G data connectivity to number portability, consumers have been receiving tempting packages from all those competing telecom companies. It is very common to find people using services of more than one service provider, thanks to the invention of the dual sim phones! In fact a study shows that
Damodaran, one such consumer owned three different numbers under the same service provider. He wanted to switch all three numbers to another service provider, using Mobile Number Portability (MNP). Well, the whole process was not as easy as it is being claimed to be. There were formalities involved, he had settled all the bills and amounts payable as was required. His attempts to change the service provider were in vain as his MNP request was rejected thrice for various reasons and each time a new reason. The ‘consumer is king’ only as long as he stays with the service provider, the moment he decides to leave, he begins to get a step-motherly treatment.
After several failed attempts to get the issue resolved, Damodaran came to CAG for assistance. CAG took up the matter on his behalf with the service provider and soon all the three numbers were ported immediately. Though companies are competing to reach unimaginable heights in terms of providing technological superior facilities, they seldom realize that it is in vain if there are no consumers who want to experience it.