Electricity Consumer Cells (ECCs) work in their respective districts (Tiruvallur, Tiruvannamalai, Tirunelveli, Cuddalore, Salem, Tiruchirapalli, and Vellore) to help consumers by addressing their concerns around electricity issues and to raise awareness about energy conservation, energy efficiency, and renewable energy. To further their reach, ECCs have started advertising their services in various channels. Some of the means of communication are a) handbill distribution, b) newspaper advertisements, and c) television advertisements. The main objectives are i) To let people know about ECCs, their functions, and contact details with additional details of helping consumers with their complaints / queries related to electricity ii) To create awareness on energy conservation, energy efficiency, and renewable energy by providing details and tips.
Handbills were distributed to consumers either in person, with all of the COVID-19 precautions, or as insets in newspapers. This operation was carried out once a month by all ECCs in their respective districts.
Image 1: Handbills distributed by placing inside Newspaper.
Newspaper advertisements of size 120 sq. cm were published in major newspapers of the respective ECC districts. This activity was carried out once a month by all ECCs in their respective districts.
Image 2:advertisement printed on newspaper
Image 3: advertisement printed on newspaper
ECCs have been able to reach more than 10000 consumers during January 2021. As a result, the number of complaints and queries received by ECCs from consumers have also considerably increased during this period.