Citizen consumer and Civic Action Group, launched a campaign in Chennai called "Pasumai - Organic Farming for all". The main objective of the campaign is to educate consumers on the importance of organic farming and encourage them to actively practice organic rooftop/kitchen gardening in their households.
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Pasumai - Organic Farming for all
Organic farming can be seen as a systemic solution to many of the pressing concerns in today’s agricultural scenario including crop unsustainability, poor soil quality and pest infestation. Usage of organic fertilizers and extension of organic methods to household cultivation can prove beneficial in enriching urban biodiversity, reducing food insecurity and achieving other important sustainable development goals (SDGs).
Several NGOs and media houses across the nation have taken up the cause of organic farming and a range of Government initiatives and schemes have been launched, especially in Tamil Nadu, to promote and support organic methods in farming and rooftop/terrace gardening. In the past decade, the organic movement has gained traction and picking up momentum. Yet, despite the initial momentum, a certain level of inertia still exists, with respect to adoption of organic methods.
The campaign’s focus is largely on extending support to households in setting up their own organic gardens. It aims to create awareness and disseminate information around (i) the methods and benefits of adopting organic gardens and (iii) various schemes and subsidies that can be availed for its adoption. The audience targeted for knowledge dissemination and awareness creation include household consumers, students and farmers.
1. Increased awareness about the importance of organic farming and rooftop/kitchen gardens;
2. Improved understanding of organic methods and Government schemes supporting the same; and
3. Increased adoption of organic rooftop/kitchen gardens among household consumers.