Citizen consumer and civic Action Group initiated a brief campaign called “Waste to Food '' in Arikamedu, Chennai. The main objective of the campaign is to educate consumers on sustainable consumption, waste management and collective use of compost from common composting units for kitchen gardens, and thus instill the practice of sharing of resources that will contribute to a healthy environment.
Bring about behavioral change among the targeted consumers on consumption habits and waste management, and educate them on the concept of sharing, which will contribute to a healthy environment.
Aware consumers – on sustainable consumption and importance of sharing
Train the community – on waste management in households and composting wet-waste without going to landfills, which will go a long way in protecting the environment
Educate consumers – on collective use of compost from common composting units, for kitchen gardens, to produce organic food