media report analysis

Reading Between The Lines: an analysis of media reports on road accidents

Fri, 12/02/2016 - 19:02

In 2014, Tamil Nadu had the highest number of road accidents in the country and the highest number of deaths. Media reports invariably say that Indian roads are considered some of most dangerous in the world. Considering all these alarming stories on the low level of road safety in India, I thought it would be interesting to look at how public opinion is shaped on the issue of road accidents and road safety. I looked at 204 print media articles on road safety in Tamil Nadu, in English and Tamil, that were published between October and December 2015.