Unfair Trade Practices: What are they and how do they persist in today’s online marketplace?
Unfair trade practices are one of the biggest challenges in India’s contemporary economy. This challenge has intensified with the rapid digitisation of day-to-day transactions, growing dependence on online platforms and the increasing use of digital advertising, algorithmic targeting and data-driven consumer profiling. Markets today no longer operate only through price and product competition, but they increasingly function by way of behavioural influence and interface design.
