As climate change and resource depletion continue to escalate, the call for sustainability has become increasingly urgent. Indian consumers are responding to this call with a growing preference for eco-friendly products, as indicated by a study by the Center for Online Learning.
In the previous edition of this article, we explored the concept of greenwashing, looking at consumer impact in particular. This will explore some of the tangible steps like formulating frameworks to protect consumers from greenwashing strategies, and how countries can tackle this issue at a global level. We will also look at how Environmental, Social, and Corporate Governance (ESG) is evolving to meet these new found challenges.
A recent survey found that 66% of consumers prefer to purchase eco-friendly products. Consumers are now more environmentally conscious and their preferences have shifted to reflect this.
