Imagining safer roads
170000. One hundred and seventy thousand. Each of these numbers has a name. A name that’s precious to a circle; to whom this person represented more than a statistic. This number represents the total number of lives lost on our roads in 2025, working out to 465 lives a day. Unfortunately, this number along with other data about why and how these crashes occur are not a part of our general perceptions about safety and risk assessments.