Behind the labels

A CAG study in 5 cities in Tamil Nadu on compliance of plastic packaging used for food products with recycling labelling as required by BIS. The study also seeks to understand if the information provided is accessible and useful to consumers through a perception survey. The study found that recycling labels rarely provide all the information required as per law and that most of them are hard to locate, read, and understand. Consumers cannot make an informed choice unless a standard labelling mechanism is set up that is focussed on providing information in an appropriate manner.