In this era of emerging technologies, electrical and electronic appliances are increasingly becoming an indispensable part of our lives. We all depend on a host of electronic appliances to get us through our day. It is only natural that we often find ourselves looking for smart solutions to optimise the usage of our appliances. The good news is that such smart solutions can now find their way into our homes and that too, on a budget!
Araavindhan Purushothaman, ECC Engineer - Consumer Protection
Water heating is the process of heating up water above its initial temperature. This can be done with the help of an energy source like fire or electricity. Electric water heaters are the most commonly used devices to meet water heating needs. Water heaters are used for many purposes e.g. domestic, commercial, industrial. The size and type of a water heater varies depending on its purpose and place of application. This article will solely focus on electric water heaters that are used for domestic purposes.
Social media plays a significant role in this digital era across all sectors. This is especially so during the COVID-19 pandemic situation, where consumers are left with little option than to communicate virtually using social media. Considering the potential of social media platforms, Citizen consumer and civic Action Group (CAG) has been executing several social media campaigns to create awareness among citizens on electricity related issues such as understanding one’s electricity bill, the bill calculations during the pandemic, energy efficiency, energy conservation, renewable energy and so on.
CAG’s social media campaign took the form of videos and posters and were shared on CAG’s Facebook, Instagram, and Twitter pages. The posters were aimed at spreading awareness among consumers and enabling them to conserve energy by following best practices. In addition, the Electricity Consumer Cells (ECCs), established by CAG in seven districts of Tamil Nadu viz Tiruvallur, Cuddalore, Tirunelveli, Salem, Tiruvannamalai, Tiruchirappalli, and Vellore also actively promoted these posters on their WhatsApp groups, thus extending the reach of the campaign. We were able to reach around 500 consumers across the seven districts with our messages on energy efficiency, energy conservation, and renewable energy.
Posters were shared on social media platforms at regular intervals. Through this social media campaign, CAG has been able to reach a number of consumers to spread awareness on energy conservation, energy efficiency, and renewable energy.
Image 1 - Posted on December 23, 2020
Image 2 - Posted on December 16, 2020
Image 3 - Posted on December 7, 2020
Image 4 - Posted on December 3, 2020
Image 5 - Posted on September 29, 2020
Image 6 - Posted on September 25, 2020
Image 7 - Posted on September 21, 2020
Image 8 - Posted on September 16, 2020
Electricity Consumer Cells (ECCs), used to conduct outreach meetings twice in a month in their respective districts (Tiruvallur, Tiruvannamalai, Tirunelveli, Cuddalore, Salem, Tiruchirapalli, and Vellore) to sensitise consumers about the ECCs and help them by clarifying their queries related to electricity problems and to create awareness on energy conservation, energy efficiency, and renewable energy.
Due to COVID-19 outbreak, Electricity Consumer Cells (ECCs) were unable to conduct physical outreach meetings. Therefore, the ECCs started using online platforms to reach the consumers. They conduct e-outreach meetings, and social media campaigns.
In addition, since May 2020, ECCs started advertising activities which include a) handbill distribution, b) newspaper advertisements, and c) television advertisements. The main objectives of these activities are i) To let people know about ECCs, their functioning, and contact details with additional details of helping consumers with their complaints / queries related to electricity ii) To create awareness on energy conservation, energy efficiency, and renewable energy by providing details and tips.
The handbills were distributed to the consumers either in person with all the COVID-19 precaution measures or by placing as insets in newspapers. All the ECCs conduct this activity once in a month in their respective districts.
Image 1:printed handbill
Image 2: Handbills distributed by placing inside Newspaper.
Image3:Handbills distributed in person.
Newspaper advertisements of size 120 sq. cm were published in major newspapers of the respective ECC districts. This activity was carried out once a month by all ECCs in their respective districts.
Image 4:advertisement printed on newspaper
Image 5:advertisement printed on newspaper
Image 6:advertisement printed on newspaper
Scrolling type television advertisements were given in the local television channels. The advertisements were broadcasted 10 times a day at 60-minute intervals for 30 days.
Image 7: scrolling type advertisement on local television channel
Image 8: scrolling type advertisement on local television channel
As a result of the advertisement activities, the ECCs are able to reach a large number of people, estimated at over 100,000, in the last few months. Also, due to the widespread publicity, the number of complaints/queries from consumers have significantly increased .