The Plasticene Epoch and the brands behind it
CAG's 2021 Brand Audit sought to understand which companies create the maximum plastic waste. Interestingly, unbranded plastic contributed to a quarter of the plastic waste audited followed by well-known brands like Unilever, Aavin, and Britannia. Over 90% of the plastic waste produced by companies such as Unilever, Nestle, and Mondelez for example, are made of non-recyclable plastics - an indication of brands disinterest in making their products truly sustainable.
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