With an anticipated 54% increase in the number of digital transactions by 2024, this study by CAG analysing consumers' perspectives and experiences of digital financial services adds important data to understanding and solving consumer concerns.
Digital finance has become a part of everyday life. It eases a range of day-to-day activities like bill payments, shopping and accessing other financial services. While the current share of those accessing online digital services from urban and semi-urban communities is already massive, we anticipate further growth in the coming years.
Advertisements play a major role in influencing consumers to buy a product or service. The purpose of an advertisement should be to give information on a particular product or service which will then assist the consumer in making an informed decision about purchase. However, sometimes advertisements stray from this action and instead, promote content that is manipulative and unethical. These could potentially harm, mislead and injure consumers.
As we move towards an increasingly #digital, cashless world, we need to remember that these are convenient services but with some inherent risks. Keep these safety message in mind and #scams away as you operate your account or #shoponline.
#AzadiKaAmritMahotsav #JagoGrahakJago #ConsumerProtection
An event to mark World Consumer Rights Day 2022 with the theme of Fair Digital Finance saw experts speak on safety in the digital financial world. What can a customer do to not fall prey to scammers? Speakers: Anubhutie Singh, Dvara Research; S. Vinodh Rajkumar, RBI; Yogesh Sapkale, Money Life Foundation.