Researcher, Environment & Climate Action, CAG
On World Earth Day, the 21st of April 2021, forty world leaders convened for a virtual climate summit. It was hosted by the President of the United States Joe Biden to address the global climate crisis and set a stage for the participating countries to announce their climate ambition and the actions they intend to take to reduce their emissions in order to achieve carbon neutrality or net-zero.
Since time immemorial, advertisements have misled humanity more often than not. Right from fairness creams which claim to magically transform a dusky complexioned girl into someone who has flawless fair skin, to carbonated cool drinks which make the person drinking it perform impossible daredevil stunts, most advertisements have tricked the consumers into believing in the concept of idealism by playing with their emotions. The same strategy holds good to a certain extent when it comes to carbon accounting.
A recent project helped me gain a brief insight on the climate crisis that communities around us are facing. Until then, like most others, I was partly oblivious and in denial about this serious issue engulfing our earth. The more research I did, the more perturbed I got. I am unable to shake off this gory image of the ‘metaphorical Mother Earth’ in a hot spot. (Pun intended). In my imagination, our earth is literally being set ablaze and I must say that it is not a sight for the sore eyes.
