Processed foods, combine fats, sugar and salt, in unique combinations that are not normally found in natural foods. This stimulates our food cravings, causing us to over-indulge in those foods. Scientists are still trying to understand why these foods trigger the brain's desire to want more; but we do know for certain that processed foods are one of the primary drivers behind our current epidemic of non-communicable diseases. This is why we're asking for warning labels in front of processed foods. Consumers need to see past the taste factor; they need to be able to make decisions that are good for their health.
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