Vietnam's public education campaign combined with strict enforcement successfully boosted helmet use. The campaign even tackled excuses like "it ruins my hair" and "it doesn't match my clothes”. The law also introduced a hefty fine, over 10 times previous penalties, and frequent police checks, ensuring compliance with the law.

We've talked about multi-modal integration. The recently introduced Singara Chennai card is a great example of this, allowing a seamless travel experience between the Metro and MTC buses. What has been your experience with the card so far? Let us know in the comments below. 

This Valentine’s Day, show love by keeping your loved ones safe on the road. Follow traffic rules, wear a helmet, and drive responsibly, because the best gift is getting home safely.

Carry your own reusable utensils for takeout or travel. It’s a simple step to reduce single-use plastic waste and keep our planet cleaner. Every choice matters!

Both silk and handloom textiles are reflective of India's long and intricate relationship with weavers - a legacy steeped in tradition and culture. Therefore consumers need certainty that their purchase is genuine, and that it supports genuine producers. The silk mark, and handloom mark are two quality assurance symbols that you can use to ascertain this.

A recent CAG study across 11 districts in Tamil Nadu revealed that helmet compliance among children is alarmingly low, even dropping to 0% in some districts. When adults ignore the life-saving importance of helmets, they fail to prioritize safety for their children too. Let’s break this cycle - wear a helmet, and make sure your child does too. 

Your BEE energy label comes with features such as the BEE app. The app is a great source of information for your energy related queries.

 Need tools, books, or equipment? Borrow or share instead of buying. This reduces overconsumption and fosters community connections.  #SustainableLiving #EcoFriendly