Greenwashing : Part 2
In the previous edition of this article, we explored the concept of greenwashing, looking at consumer impact in particular. This will explore some of the tangible steps like formulating frameworks to protect consumers from greenwashing strategies, and how countries can tackle this issue at a global level. We will also look at how Environmental, Social, and Corporate Governance (ESG) is evolving to meet these new found challenges.
Green marketing at the International level: