Carbon Accounting - too good to be true.
Since time immemorial, advertisements have misled humanity more often than not. Right from fairness creams which claim to magically transform a dusky complexioned girl into someone who has flawless fair skin, to carbonated cool drinks which make the person drinking it perform impossible daredevil stunts, most advertisements have tricked the consumers into believing in the concept of idealism by playing with their emotions. The same strategy holds good to a certain extent when it comes to carbon accounting.