With an anticipated 54% increase in the number of digital transactions by 2024, this study by CAG analysing consumers' perspectives and experiences of digital financial services adds important data to understanding and solving consumer concerns.
Advertisements play a major role in influencing consumers to buy a product or service. The purpose of an advertisement should be to give information on a particular product or service which will then assist the consumer in making an informed decision about purchase. However, sometimes advertisements stray from this action and instead, promote content that is manipulative and unethical. These could potentially harm, mislead and injure consumers.
An event to mark World Consumer Rights Day 2022 with the theme of Fair Digital Finance saw experts speak on safety in the digital financial world. What can a customer do to not fall prey to scammers? Speakers: Anubhutie Singh, Dvara Research; S. Vinodh Rajkumar, RBI; Yogesh Sapkale, Money Life Foundation.
வலுவான பாதுகாப்பு நடவடிக்கைகளைத் தவிர, டிஜிட்டல் நிதி சேவைகளை பாதுகாப்பாக பயன்படுத்த நுகர்வோர்கள் விழிப்புடன் இருப்பது அவசியம். 'டிஜிட்டல் பரிவர்த்தனைகள் - "நீங்கள் கிளிக் செய்வதில் கவனமாக இருங்கள்!" என்கின்ற இந்த புத்தகம் நுகர்வோர்கள் தங்கள் தகவல்களையும் தரவையும் பாதுகாப்பாக வைத்திருக்கும் வழிகளை பட்டியலிடுகிறது.
Apart from robust security measures, we need vigilant consumers to keep financial digital services safe and secure. The booklet 'Digital Transactions - careful what you click!' lists out ways in which consumers can keep their information and data safe. #DigitalBanking #Inclusive
The internet has transformed how financial services work. It has brought in ease and convenience at levels we have never known before. But along with this have come the scams - clever, complicated schemes that either steal our identity and then our money or get us to willingly part with our money, and personal details. No one is exempt from this; but particularly vulnerable are the senior citizens and semi-literate population who have been forced to come to terms with a cashless society. The consumer guidance seminar on safe financial services organised by Citizen consumer civic Action Group, together with FEDCOT brought together experts to speak directly to consumers on staying safe online.