Blogs

It is a well-known fact that a digital revolution is sweeping the world today, changing our way of life. High penetration of smartphones and affordable mobile data; growing internet population; rapid growth of e-commerce; the rise  of super apps, quick commerce and social commerce; and a strong shift towards digital payments, are crucial drivers behind this change. 

Being a consumer is based on choices and behaviors of individuals in a market that is competitive and embedded in administrative systems that foster and regulate it. Consumerism in India has grown from meeting basic survival needs to meeting aspirations. 

Good citizenship entails an interest in, engagement with, and responsiveness to collective well -being. 

I still remember one ordinary afternoon during my college days. I was standing in the canteen line, hungry, tired, and carrying exactly ₹20 in my wallet. The samosa cost ₹19. I handed the note over, expecting the obvious ₹1 in return. The cashier chuckled, waved me off, and turned to the next customer.

Only one rupee.  But something didn’t sit right.

In recent years, there has been a notable increase in conflicts between consumers and producers, resulting in a substantial backlog in the court system. To address this growing issue, mediation has emerged as an effective alternative for resolving disputes outside traditional court settings.

There is an urgent need for a transition to sustainable lifestyles. Over the past few decades, our consumption patterns have evolved drastically.

As climate change and resource depletion continue to escalate, the call for sustainability has become increasingly urgent. Indian consumers are responding to this call with a growing preference for eco-friendly products, as indicated by a study by the Center for Online Learning.

India's train travel experience is unique, with vendors selling their wares, lively interactions with other travellers, and interesting sights and sounds as we chug along the countryside. The Indian Railways has the distinction of being the largest network in the world, moving thousands to their destinations each day. Over the decades, passengers have seen several improvements to the networks that have improved the overall experience of their journey.

Increasing incomes, urbanization, and the availability of affordable electronics have led to a significant increase in the adoption of devices such as smartphones, laptops, and household appliances in India.  This surge in electronic ownership has permeated various sectors, including education, healthcare, and entertainment, highlighting the extensive reach of this trend.

In the contemporary era of digitalisation, consumers are flooded with promotional content across various platforms. Whether pursuing social media, viewing televised content, or just running errands, consumers are incessantly exposed to brands through their marketing content.

Hypertension is a condition where the pressure in the blood vessels becomes too high. According to the World Health Organisation (WHO), around 1.28 billion adults, world-wide, have hypertension. Several studies point to a significant increase in the incidence of hypertension in children, which is all the more concerning.